Marketing Strategies for Agriculture and Biotechnology

Our roots in agriculture run deep. McCormick Company is experienced throughout the food chain from farm-to-fork and everything in between. We work with global leaders in agriculture and biotechnology, as well as local start-up companies ― across crops and animal species, up and down the value chain.

  • Equipment — farm tillage equipment, grain transportation vehicles, landscape and light industrial
  • Biotechnology — crop seed and related inputs
  • Food — wholesalers and retailers
  • Animal health, nutrition and genetics — food-animal production, companion-animal products and veterinary-channel communications
  • Agricultural associations — issues management, member communication and strategic planning
  • Financial services — agricultural banking, leasing and farm lending
  • Rural living — country living, x-urban ― whatever you call it, we understand the non-urban mindset

McCormick Company and/or our employees are members of these and other agriculture-related organizations

  • American Agricultural Editors' Association
  • National Association of Farm Broadcasters
  • Agricultural Relations Council
  • National Agri-Marketing Association
  • Livestock Publications Council

To learn more about our marketing strategies for agriculture, view our client list.