Marketing Agency News
FOR IMMEDIATE RELEASE
For more information, contact:
Beth Buchanan, Mariposa Partners
(913) 323-4916
McCormick Company, McCormick Global Communications and Mariposa Partners Named Agencies of Record for Becker Underwood U.S. and Canadian Inoculant and Seed Enhancement Business Units
AMARILLO, Tx. April 20, 2009 — Officials at McCormick Company, McCormick Global Communications and Mariposa Partners today announced they have been named communications agencies of record for Becker Underwood U.S. and Canadian Inoculant and Seed Enhancement business units. Becker Underwood is an international developer of bio-agronomic and specialty products headquartered in Ames, Iowa. The three firms are holdings of JLM 1926, which is based in Amarillo, Texas.
The agencies will assume responsibility for managing and implementing Becker Underwood's integrated communications strategy and planning for each of those business units on May 1.
"The strength of our agency network allowed us to create a team specific to Becker Underwood's needs and strategic objectives," said Mark Perrin, president, JLM 1926 Holdings. "We're thrilled to add them to our client roster."
Based in Amarillo, Texas, JLM 1926 Holdings is the parent company of McCormick Company, McCormick Global Communications (Canada), The Hondo Group, Mariposa Partners and UNISON Resource Company.
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